Runs inside Claude
Go-to-market for early-stage startups

Compounding growth from a learning system

Studio sits between what your startup knows and the customers it wants to win.

Two exits
Early stage to exit, from the inside
$30M Series A
Raised after the sales organisation was built
€230k → €5M ARR
Sales organisation built from scratch

Built by operators behind Atlas Metrics, Flip, gyde and teamly. Studio is their process, turned into a system.

Where you are now

You raised on a growth story. Now you have to build it.

The whole picture lives in your head.

Some of it is written down, in a deck and a Slack thread from March.

None of it is where the work happens.

Every morning

Open it, and know the one thing to do now.

It pulls your whole system onto one surface, and keeps watching for what changes.

Inside the dashboard
Your dashboardlive · as of this morning
North star · annual recurring revenue
£480k / £1.2M
40% to target · on track
new ARR · last 12 weeks
This week
Replies12▲ 4 vs last week
Meetings booked5of 8 target
Reply rate8.9%▲ above 7% target
In flight
Series-A fintechs · 42 prospectsstep 2 of 4
RevOps leads · 26 prospectsdrafts staged
Fresh signals
Lena · Meridian: “can we talk pricing?”hot · draft ready
Orbit: Lumen raised a Series Bfired today
What’s working
“quick thought” subject line · 2.1× repliespromoted
long intro paragraph openersretired
One move Reply to Lena at Meridian first — pricing question, answer already drafted in your voice. Pricing-question replies have turned into booked meetings twice as often this quarter, so working these first is the highest-leverage thing open right now.
And what it sends

The message is the easy part. The moment is not.

Not a better email — a better moment.

If they are not in a buying cycle, nothing you write will land. So it watches your accounts for months rather than moments, and stages a message only when the problem you fix has just become live there.

How Orbit finds the moment
Staged for your approval Northwind · 14 Jul
Watched since March new CTO 12 Mar status page moved 04 Apr two RevOps roles pulled 22 May CEO names reporting debt 09 Jun finance asks about attribution 28 Jun
What changed today Posted a role: "Head of Revenue Operations. Own reporting across a fragmented stack."
Draft

Two RevOps roles opened and pulled since May, and now this one. Usually the point where reporting has outgrown the workaround but nobody owned it yet. Whoever takes it spends their first quarter reconciling rather than building. We do the consolidation before they start, so they get one source instead of nine. Worth ten minutes while the seat is empty?

your ICP, your voice their pattern · since May
Sixth signal in five months, all pointing the same way.
Gmail Lemlist HubSpot LinkedIn + your stack
staged in whichever tool that message belongs in · nothing sends itself
Why it knows all that

You gave it your context once. It has been adding to that ever since.

Change one line later, and twenty-four things behave differently.

What the nine steps cover
What you gave it
who we sell toyou changed this how we sound the real objection the proof that landed what we never claim our targets what works
What it has found since
Northwind posted a RevOps role14 Jul
Lumen raised a Series B11 Jul
three replies asked about pricingthis week
What it drives
this morning's dashboardyour number, and the one move
the Northwind draftyour voice, your approved claims
the brief before a callthe room, the opener, the ask
the coaching after itwhat to change next time
your pipeline readwhich deals are real
your contentangles you can actually back
And why it compounds

It knows more about your market every week.

Six months in, it knows your market better than you did at the start.

your growth loop
Week one
what you told it
Month two
+what came back from the sends, the calls, the posts
Month six
+every reply, call and result since

The same file, six months apart. All of it aimed at your targets.

Always your call

Nothing goes out until you say so.

Everything it produces is staged where it belongs: an email in your inbox, a sequence in your sender, a LinkedIn message, a post ready to publish. You approve it and you send it, from your own tools.

  • It will not invent a number
  • It will not make a claim you have not approved
  • It will not use anyone's personal circumstances
  • It will not chase volume, or approach the same person twice
Your inboxDraft · not sent
Tom.orsini@northwind.example
SubjectBefore your RevOps hire starts

Saw you're hiring a Head of RevOps to own reporting across a fragmented stack…

Waiting for you
Your senderStaged · not live
1Opening emailday 0
2Follow-upday 4
3Breakupday 11
Waiting for you
LinkedInQueued
ToMarta Orsini

Congrats on the RevOps search. One thing worth knowing before they start…

Waiting for you
And how it reads context

Why you can trust it when it sounds confident.

None of it makes the output cautious. It is what makes the confident parts worth acting on.

It dates when something happened, not when it found it.

A job listing that is still live is not one posted last week.

It knows the difference between a big signal and a clear one.

A funding round tells you less about timing than one line in a job description.

It tells you what it is assuming, and what that costs you if it is wrong.

The Northwind draft said it in one line: one data point, and the role could sit unfilled for a quarter.

It refuses to learn from six data points.

A reply rate from six replies is a guess wearing a number's clothes.

None of it came from a prompt.

It is two decades of selling and building early-stage companies, written down as rules the system has to follow.

Nothing new to learn

It is not another tab.

Runs inside your own Claude account.

Your tools, your credentials, your account. Nothing gets migrated. And everything it knows is plain text in your own folder, so you can read it, correct a line, and take it with you.

The stack you already run
HubSpotSalesforcePipedrive GmailOutlookSlack ClayApolloOutreach InstantlyLinkedInNotion AirtableGoogle DriveGoogle Sheets Google CalendarCSV

Connected under your own credentials. Not partners, not endorsements.

company-dna.mdedited by you
## ICP
B2B SaaS · 20–120 staff · Series A
Trigger: first RevOps hire
## Voice
Short sentences. No adjective stacks.
Never say "seamless" or "unlock"
## Approved claims
One source instead of nine
— nine more lines —
When you hire

Your first hire is good in their first week.

Your company DNA is their onboarding document.

Briefed before the meeting. Coached after it. Every call they have adds to what everyone else works from.

Before the callBriefing
The roomHead of RevOps, one engineer
Who is missingNobody who can sign
The openerThe reporting they rebuilt twice last year
The askA paid pilot on one pipeline
FallbackA technical session with the engineer
After the callDebrief
Coaching readTalked past the budget question twice
QualificationMetrics and champion clear · economic buyer not met
Follow-upDeck drafted in your own template
Back to the DNANew objection recorded, proposed for your approval
And your marketing

Your marketing sounds like your sales, because it comes from the same place.

Two or three sourced angles a week.

Marketing with Studio

It reads your buyer's world, then drafts in your voice citing only claims you have approved.

This week's angle RevOps job postings up across mid-market SaaS · SeekData, 9 Jul 2026
Cold emailDraft

Saw you're hiring a Head of RevOps to own reporting across a fragmented stack. That's usually the point where reporting has outgrown the workaround. We handle the consolidation, so whoever takes the role starts with one source rather than nine. Worth ten minutes before they start?

LinkedIn postDraft

Hiring a Head of RevOps is rarely about reporting. It is about the moment reporting outgrew the workaround, and everyone quietly agreed to live with nine sources instead of one. The new hire inherits that agreement. Worth deciding what they walk into before they arrive.

Is this you

Built for the stage where you are still selling it yourself.

For you if

Pre-seed, seed or Series A

Selling B2B

Two to twenty people

Still writing the outreach that matters yourself

Not for you if

You already run a mature AI go-to-market stack

You have a sales floor rather than a sales team

You are entirely self-serve

Or you want something that sends while you sleep

Who built it

Built and scaled from the inside.

Every one of these companies had just raised too.

Atlas Metrics
5× growth · Series A

5× ARR in 14 months, every growth function built across Europe. Acquired by Novata.

Flip
€230k → €5M ARR

Sales organisation built from scratch, ARR grown more than 20× in two years, then a $30M Series A. Customers today include Bosch, Porsche and McDonald's.

gyde
€4M seed

Sales structure and go-to-market strategy built after a successful seed round with LEA Partners and Mätch VC.

teamly
Outbound build-out

Scalable outbound structure built and sales team expansion guided.

A software business
$68.5M exit

Readied for acquisition, then sold.

A new venture
£1.5M backing

Built inside a larger group.

Exactly what a growing startup needs: a system that scales. They built our sales team from scratch and took us from €230k to €5M ARR in two years. Without that process it would not have been possible.

Benedikt Brand
CEO & Co-Founder
Flip

They built our entire go-to-market from the ground up — marketing, sales, partner management, customer success. That structured approach was one of the decisive factors that put us on the path that led to our acquisition.

Wladimir Nikoluk
Co-Founder & CPO
ATLAS · EX-ATLAS METRICS

We built a sales structure that genuinely works. They helped us sharpen our ICP, close our first real deals and set the team up for the next growth phase.

Lukas Heinzmann
Co-Founder & CEO
gyde

They bring the clarity and the system a founder often doesn’t have. They professionalised our sales process and helped us build the right team — with a plan that actually scales.

Tim Trinkies
Founder
2peaches · teamly

Six companies. Two exits. All of it done by people, in the years before Studio existed.

Studio is that process, turned into a system.

The full track record
Working with us

If you want us in the room.

Studio works on its own and most people run it that way. If you would rather have the people who built it working alongside you, there are advisory and training packages. Places are limited.

How to start

What happens when you get in touch.

First staged moves inside a week.

01

A call

What you sell, what you have wired up, what you are aiming at.

02

Install

Runs in your own Claude account, so you will need a Claude subscription.

03

Your company DNA

Nine guided steps. A couple of hours at most, and you only do it once.

a couple of hours
04

Your first week

Your watch list goes in and the board starts filling.

week one
Questions
So how does it actually work?
It is Claude, but not as you know it. Four plugins install into your own account, holding thirty-one Skills and a brain that decides which one to reach for and when. They all work from the same context, so a signal spotted on Tuesday is in the next message that goes out, with nothing wired between them. Your connectors do the work, in your account, under your credentials.
What does it cover beyond outbound?
Outbound is one output. The same context drives the dashboard that tells you what to do each morning, the brief before a sales call, the coaching and qualification record after it, your pipeline read and your content. Emails are the most visible part, not the point.
Why not just use Claude on its own?
You can, and it will do good work. But you are the connective tissue: what to paste in, what it may claim, whether that date is real, whether one reply means anything. Do that on a tired Tuesday and the output gets worse without you knowing why. Studio is what sits around the model. Your business written down once, and rules it cannot break. What is written into those rules came from running growth and sales inside startups for almost two decades, through two exits and millions in revenue and funding: which ICP to walk away from, what a real objection sounds like, when a number is not yet a number. The model brings the horsepower. The judgement came from doing the job. Neither is worth much on its own.
Why not an AI SDR tool?
Different category. Those are standalone senders built for volume, which is the wrong axis when you are only a handful of people. Studio makes the tools you already pay for worth more, not another tool beside them. Outbound is one part of what it does, alongside research, call prep, coaching and content. And nothing in that category does what Orbit does: watch your accounts and tell you which one is worth a touch today, and why.
How is this different from hiring a salesperson?
It is not a replacement, it is what makes the hire land. A new rep needs your ICP, your voice, your real objections and your approved claims written down, which is exactly the thing most founders have never had time to produce. Studio produces it, so whoever you hire starts from your best thinking instead of rebuilding it.
How much of my time does it take?
A couple of hours to set up your company DNA, once. After that, only as long as it takes to read what it has put in front of you and decide. The work comes to you rather than you going looking for it.
How quickly can we be running?
Within the week. Your watch list goes in once your company DNA is set, and the first staged moves follow. What happens after that depends on what you point it at, which is why it measures against the targets you set rather than promising you a number.
We are pre-seed, with no CRM and no case studies. Can we still use it?
Yes. It works with a CRM or without one. A spreadsheet is fine, HubSpot is fine, and so is anything else you have already connected to your Claude account — every Skill checks what is authorised and adapts to what it finds. Prospects can come from web search instead of a database. Where it cannot back a claim yet, it says so rather than inventing one.
How much control do we keep?
All of it. Every outbound action is staged for you to read, edit and approve, whether that is an email, a reply, a sequence or a piece of content. You send and you publish, from your own tools.
Will prospects know it is AI?
Your voice is taken from your own writing rather than described to a model, and every message points at one dated fact about that company. Cold emails are capped so they cannot pad, and a final pass strips the patterns that give AI writing away. What arrives reads like someone who did their homework.
Will it affect our domain reputation?
You send from your own tool at your own volume, so sending stays under your control. It also limits how often anyone is approached, and will not contact the same person twice because two people on your team both found them.
What if it gets something wrong?
You see it before anyone else does, because nothing goes out unapproved. It also marks what it is assuming and what that assumption would cost you if it is wrong, so you can judge a draft rather than trust it.
Do we need a Claude subscription?
Yes. Studio runs inside your own Claude account, which is also why there is no new tool for anyone to learn.
Where does our data live, and is any of it used for training?
In your own folder and your own connected accounts, under your own credentials. Studio stores nothing externally, and anything beyond that is governed by your own Claude account settings rather than by us.
How does it fit with the tools we already use?
It works through them, in your account, under your own credentials. Nothing gets migrated.
Who uses it day to day?
Whoever owns revenue work. You, your first sales hire, whoever runs marketing, whoever wires up the CRM. Everyone works from the same company DNA, so what any of them produces sounds like the same business.
Do you offer training or hands-on help?
Yes, alongside the advisory packages. Places are limited, so get in touch and we will tell you what is open.
What do we keep if we stop?
Everything it knows is plain text in your own folder. You keep it.
What does it cost?
It depends on which parts you take and whether you want support alongside it. A short conversation gets you a number. We have run early-stage companies ourselves, so we know what the money looks like at this stage and we will talk about how to make it work. We would rather tell you it is not a fit than sell you something that will not pay for itself.

Welcome to AI-native operations. It starts with sales.